
Here’s a silly little invention that is wonderful because it’ll either make you more drunk or more human, preferably both. It’s a beer glass. Huh?
See on gizmodo.com

While the task of grabbing a consumer’s attention and communicating a brand’s proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.
gdecugis’s insight:
Edward Montes makes a very important point in this post: we are not using the right currency to measure what’s important for media (readership quality but of course advertising). We’re still counting page views and clicks but what matters is attention.
Content is developing into a new economy where the scarce resource is attention - not content. While some see this shift in the value chain as a threat, it is clearly an opportunity to embrace by becoming the trusted resource in a domain as a content curator.
See on clickz.com

AVAST gentle reader: mild SPOILER(S) and graphic depictions of shattered satellites ahead!
gdecugis’s insight:
Finally saw the movie Oblivion and that was the first question I googled following that as the movie’s (otherwise great) plot seemed strange to me on that point.
See on universetoday.com

Tim Cook this morning during his keynote at Apple WWDC 2013
gdecugis’s insight:
At the time we keep hearing about Android catching up, the strength of iOS as a platform just seems phenomenal.

Forget the elevator pitch. You only get four words.
gdecugis’s insight:
Great tip by James Buckhouse : startup entrepreneurship as storytelling.
Ours?
Share ideas that matter
See on medium.com

There are two big problems with reading about what made other companies successful: 1. Correlation is not Causation 2. Everything depends
gdecugis’s insight:
But as Ev explains in this brilliant post on medium, “you should read some anyway”. For ideas and inspiration. Couldn’t agree more. He even goes as far as criticizing the “hire only A players” rule which has always been pissing me off to the point where I feel it became the “I want a world in peace” of the Valley. Of course you want a world in peace and only A players. But what if you can’t?
See on medium.com