Here’s a silly little invention that is wonderful because it’ll either make you more drunk or more human, preferably both. It’s a beer glass. Huh?See on gizmodo.com
While the task of grabbing a consumer’s attention and communicating a brand’s proposition has become increasingly difficult, the rewards for the brands that solve the problem are exceedingly high.
See on clickz.com
Edward Montes makes a very important point in this post: we are not using the right currency to measure what’s important for media (readership quality but of course advertising). We’re still counting page views and clicks but what matters is attention.
Content is developing into a new economy where the scarce resource is attention - not content. While some see this shift in the value chain as a threat, it is clearly an opportunity to embrace by becoming the trusted resource in a domain as a content curator.
AVAST gentle reader: mild SPOILER(S) and graphic depictions of shattered satellites ahead!
See on universetoday.com
Finally saw the movie Oblivion and that was the first question I googled following that as the movie’s (otherwise great) plot seemed strange to me on that point.
Tim Cook this morning during his keynote at Apple WWDC 2013
At the time we keep hearing about Android catching up, the strength of iOS as a platform just seems phenomenal.
Forget the elevator pitch. You only get four words.
See on medium.com
Great tip by James Buckhouse : startup entrepreneurship as storytelling.
Share ideas that matter
There are two big problems with reading about what made other companies successful: 1. Correlation is not Causation 2. Everything depends
See on medium.com
But as Ev explains in this brilliant post on medium, “you should read some anyway”. For ideas and inspiration. Couldn’t agree more. He even goes as far as criticizing the “hire only A players” rule which has always been pissing me off to the point where I feel it became the “I want a world in peace” of the Valley. Of course you want a world in peace and only A players. But what if you can’t?